Who this is for
You are naming a company or product, or you already built a brand customers recognize and you want it protected before a competitor or a copycat forces the issue. Federal registration puts the country on notice, unlocks stronger enforcement, and is the key that opens doors like Amazon Brand Registry. The worst time to discover a name conflict is after the logo, the domain, the packaging, and the launch.
Two products. That is the whole menu.
1. Trademark Availability Search: $700
For when you just need to know whether your name is available before you commit. I search the federal register and give you my professional judgment on conflicts and registrability, in plain English. No registration required. If you move forward with registration within 90 days, the full $700 credits toward it.
2. Trademark Registration: $1,150
The complete engagement for one class: I run the availability search (a clearance check comes standard before every filing I make), prepare the application, and file it at the USPTO. Additional classes are $150 each in attorney fees, covering the added search and paperwork.
All-in transparency: a single-class registration is $1,500 total; two classes are $2,000 total. Government fees current as of July 8, 2026 and always listed separately. Complex multi-jurisdiction clearance projects are quoted individually.
After filing, and after registration
Office action responses, statements of use, monitoring and enforcement, marketplace takedowns, TTAB oppositions and cancellations, assignments ($275 per mark), and Section 8/9 renewals ($300 per class) round out the practice; these are scoped and quoted before work begins, at $405 per hour where no flat fee is listed. Details on the pricing page.
Common questions
Do I need a trademark before I launch?
You need a cleared name before you launch; whether you file before launch depends on budget and risk. Using a name creates some rights, but filing first wins most races, and an intent-to-use application can reserve your name before you sell anything.
What is a "class," and how many do I need?
The USPTO sorts goods and services into 45 classes, and you pay per class. A software company selling a SaaS product often needs one; a company selling software plus branded merchandise may need two. Picking classes is part of the work I do, not a decision you have to make alone.
What if the search turns up a conflict?
Then the $700 just saved you a rebrand, which routinely costs tens of thousands of dollars after launch. We discuss whether the conflict is fatal, workable, or avoidable with a different class strategy or a name adjustment.
Can you register my mark if I am not in Oregon?
Yes. Federal trademark registration is USPTO practice, which any licensed attorney may handle for clients nationwide. State-law trademark and unfair-competition questions outside Oregon are the one thing I route to local counsel.
How long does registration take?
Most applications take 12 to 18 months from filing to registration, driven mostly by USPTO examination queues. You get "TM" rights from use immediately and priority from your filing date.
Keep learning
Not sure whether you need a trademark, a patent, or both? The plain-English protection guide compares them side by side, and the FAQ page answers the questions I hear most.